One way flow- Mcdonaldization, The cultural Diversity

Being a 90’s child I have risen up in a society where the great transformation happened in all ways. I remember the time when we had one PTCL phone that was used by our four to five families at a time and also was pride to share it with neighbors while they need it. I have seen those times when schools had very limited subjects to teach and universities were a dream to get in. In my childhood I never thought of the phenomena that why and how things get faster and better, it was fantasy to see personal computers turning into laptop and those laptops into wrist watch computers which is a good thing anyways.

Few things about world system remind me questioned that how the mini burger stalls are overlap by KFC , Mcdonald, burger king etc, and how we convinced ourselves to eat those international brands ? Remember when first time you entered in McDonalds? How was your feel to be there? Honestly may be you found yourself unfit to the environment but visiting that place repeatedly you got familiar to the way McDonald required. The English song, the cozy surrounding the unique perfume and tempting food changed our mind sets from the past 15 years like never before.

All this is not because of mild chicken burgers but importantly due to the mcDonaldization which is a one way flow from the American and European societies. McDonaldization alone is worthless until it is not attach with globalization or we could say mcdoladiztion is a part of globalization. Many around the world are at benefit with the emergence of both together but many on other hand remain still deprived due to decline of local values. According to the world system theory the core and semi periphery countries have used globalization to make periphery countries grow up and at the same time not to grow up with local brands and remain intact with international brands to meet international standards of living which is again not a bad idea but what about the economic growth of third world countries which have stuck into providing raw material to the first world nations as a tradition to earn money.

The one way flow doesn’t mean only food but it is about so many other things includes culture, traditions, life style, education, harmony, art, language etc. Since rapid globalization around the world has created space for nations to bring their culture in other nations and break this one way flow, as we see migration of hundred and thousands of people for various purposes to live in other countries that has mix up all the colors.

A recent example is a decorated and designed truck of Pakistani culture in America that is attracted by most of the Americans these days. The impacts of mcDonaldization are hard to evaluate in this modernization era where every social setup has mixed up with other and created examples of “Uniqueness in diversity”.

Merit of this rapid process has saved a lot of time and that was earlier spent to complete a task but what about rest of the time that is spent on social apps, merits of mcdonaldization says that one burger is equal to one meal that was earlier served with chapatti, curry and full salads as a requirement to full the belly, it absolutely time saving alternate but what about the production market of wheat and maize which has declined due to high consumption of burger food. Merits are attach with demerits and could not evaluate in isolation. Fast music in a fast food restaurant has fasten the minds but this only prevails in few classes of society e:g upper class,upper middle class and middle class rest of all are rest in peace or trying to access the fast food restaurants with average credits in hand.

Globalization is a global process that has produced harmonies among life styles of all the nations around, yet many languages, cultures, social identities, ethnicities are burnt into burry and have no place on planet. We should accept the diversity and one way flow but should keep our nationalities in flow as well so that globalization can bought well for all.

Culture and Community

The community is a specific group of people which thinks and struggle on same grounds for achieving common objectives. Communities have begun since the people from Stone Age found their likeminded fellows around them. As men were born free to make choices by own, this led him so open towards the lifestyle. Starting from the leaves that used first to cover the bodies, make the thinker to think that was all the people at that time were agreed on covering the body with leaves? Of course not still with no else option all did the same. With the passage of time, we have seen individual choice turned into people choices, people into groups and groups into community choices.

Community groups did hard to make their unique existence in the world where a list of the unlimited set of minds is available always. Communities structured themselves in a way where they could maintain a set of unique choices, ideas, ethics, lifestyle, food patterns, earning moods, dressing, physical representation and many other things, in short, they struggled to form their own culture.  The word culture is closely attached to the community, as both have no existence in isolation. Where there is a culture there is a community and where there is a community there is culture. In Pakistan, communities have adopted cultures as to show their separate identities. Culture and subculture of communities have grabbed international attraction to Pakistani people. Pakistan is very rich in its cultural traditions where people of Sindh, Punjab, KPK, Baluchistan has developed a complete set of living that is different from other.

We could see our cultures being celebrated on almost all occasions like Religious and Seasonal festivals and they are so valued in order to get a highlight in international platforms. Culture support the community as it provides distinctiveness to the people belong to it. Attributed stuff that relates a community to a culture never develops within years rather it became the identity of a community with deep backgrounds and history behind. For instance, the Sindhi Embroidery is an influence of Indus Civilization where the same motives could be seen on master art pieces of people belong to Buddhism, so the cultures pass through centuries and remain alive till centuries.

Our traditional stuff of any province used to earn from the international market just like handicrafts, master art pieces, cultural specimens, dresses food etc. Pakistan’s GDP ratio to culture is always questioned and mostly denied, we never thought to add on a ratio to our annual budget where the focus is culture boast. There is a budget allocated for media to promote the culture through festivities but that’s not enough, as our traditions are very rich and attach to its deep roots need a proper space for representation on National Grounds. Our organizations like Lok Versa have done a tremendous job in order to save the culture but our local provincial institutes are rarely found to do so.

As I said culture is a support system to the community where if culture is ignored community is ignored and that’s the death of nation where communities led behind due to cultural ignorance by authorities. The power of culture to develop a community could be seen through tourism business earn by people around the world. Why in Pakistan only education, buildings, dams, industries and agriculture is relied on to earn income cultures should also need to promote with original grounds and sincerity to make a nation successful.

Climate Change for Me

“Climate Change” reached to me as a highly complicated and technical term it was really hard to digest it as a new subject at first sight. I heard and seen rains, storms, winds, floods and waves since my birth but have never asked and never told about the reasons and process involve in it. Informally things came into my mind when some of our family friends moved to Islamabad in 2010 after high flood in South Punjab. Things were still at six and seven until the day I was appointed as representator of Climate Change and Food Security at my area. So the learning started with a few workshops on climate change and its impacts in Pakistan.  I found outer face of climate change very reasonable and presentable may be due to my less exposure and knowledge.  Afterward I had an exposure of South Punjab where rural communities revealed real picture. For a moment I forgot all those video showcases of Climate extreme events that I had watch on Social Media before been on the actual place. Terrible as much terrible you could think, pity as much pity one can imagine and ignored as much ignorance we can do to someone. Question is what ignorance have we done to Climate Change? Ignorance is when we only give few seconds to weather news in the end of daily bulletin mostly when the channel is switched; Ignorance is when we listen about climate disaster somewhere and just ask our relatives who have been living to that place by ignoring rest of all. Ignorance is when a large number of thesis on climate change is never taken as a guide paper while policy making. Ignorance is when effected community itself ignores their losses and stay on the place due to natural affiliation. Ignorance is such when we never highlight the issues in our daily discussion, we never ask to our authorities. Should we wait long for political priorities of Government to wake and take up actions or should we carry on with our little contributions to the issue?

Every year climate change snatches the lives of these communities interestingly, Climate Change is never uncertain to the area so what I think is that regular losses have become a routine to the listeners and to the victims as well. How it feel if we sleep and found our home , our kids, our assets to be missed  in morning due to high sand storm.  Here the homeless and foodless communities had no one to rely for getting asses to basic needs. Needs ? I mean what needs are to them?  Nothing, but an environment where they could breathe freely and fearlessly.   Droughts, Floods, heat waves are very interesting subjects for a research student , for sure he/she would get excellent data with solid evidences for research construct but what that concrete piece of paper has brought to the victims? What has brought the situation at such level?  Where from climate change has entered and reached to our lives so closely? What part could we play to adaptive measures of Climate Change?  ? Questions question and questions????  All I am here to make you think so that climate change could come up from a least ignorance level to social and political priorities.