Travel Enjoy Respect

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On the beautiful Sunday morning, Samantha was standing by her window looking outside at the mountains and the clouds. That was not her first tour to the mountains but this time something was different, not her heart but the soul of the nature. She overlooked the trash at the foot of the mountain and tried to see the huts nearby but the smoggy weather didn’t allow her to that either. She sighed at the tourists and herself whom are the aficionadas of nature but not the preservers. Not only just environmental concerns but also the economic and social concerns upraised questions in her mind. Every year millions of people travel. Why at first place tourism is important and what it provides in return to the nature, inhabitants and to countries?

The World Tourism Organization defines tourism more generally, in terms which go “beyond the common perception of tourism as being limited to holiday activity only”, as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”

Every year ‘World Tourism Day’ is celebrated with different themes, inspirations and motivations on 27th September. In 2017, the celebration of this World Day focuses on how sustainable tourism can contribute to development. Sustainable tourism is defined as tourism that takes full account of its current and future economic, social and environmental impacts. Well-designed and well-managed tourism can make a significant contribution to the three dimensions, the main pillars of sustainable development —economic, social and environmental.

The question, as we celebrate World Tourism Day 2017, is how we can enable this powerful global transformative force to contribute to make this world a better place and to advance sustainable development in all its 5 pillars:

1. Economic: yielding inclusive growth;

2. Social: bringing decent jobs and empowering communities;

3. Environmental: preserving and enriching the environment and addressing climate change;

4. Cultural: celebrating and preserving diversity, identity, and tangible and intangible culture,

5. Peace: as an essential prerequisite for development and progress.


Samantha decided whenever she travels, wherever she travels, remember to:




As YOU can be the change you want to see in the world.


YOU can be an ambassador for a better future.


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